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Cheap, Expensive Corporate Gift Ideas
Of course it’s bad to be too cheap. But it doesn’t mean it has to be expensive either.
Such is the basic economics of gift-giving especially for corporate gifts because corporate gift items do not only goodwill functions but a host of other purposes for many companies. It has become an invaluable factor in establishing and nurturing of client and employee relationships. Aside from expressing appreciation for continued patronage through simple gestures, corporate gifts also establish familiarity and solicit loyalty among consumers. Among employees, they can be source of additional motivation knowing that the company recognizes and appreciates them. In a broader sense and for many companies, gift-giving has become an integral part of corporate branding since the quality of gifts often communicate the values and standards of the company and in many cases these gifts define the way a company values their clients, partners and employees and therefore help create the company’s public image.
As such, various Singaporean companies exert efforts and spend resources to provide employees, clients, suppliers, individual consumers and other business partners with the best kinds of corporate gifts and other giveaways that are both functional, symbolic and can help reinforce better public perception on the company or brands.
Obviously, due to the many purposes of giving corporate gifts, it is not easy to find the best one. It is also very unhealthy to go cheap since this will create an unhealthy impression that the company treats their consumers, partners and employees cheaply but at the same time, it is equally dangerous to buy expensive corporate gifts in Singapore especially when talking about significant volume of items which mean immediate cash flow that will not directly result to profit or financial returns. In other words, going cheap is socially bad, going expensive is economically unhealthy.
The choice then boils down to balance and creative solutions. For common typical corporate gifts in Singapore that are valued more for functionality then aesthetics, it would be wise to go for average brands that are not cheap and therefore low quality and too expensive but does offer value-for-money. Items such as calendars, table planners, personal organizers, shirts, coffee mugs, jackets, caps, pens, notepads, bags, USB, earphones, umbrella and an almost limitless list of simple items qualifies very common corporate gifts in Singapore because of their functionality and mid-range priced items may offer the best solution since they are not too expensive but can still offer relative durability which is an important especially for items that are used routinely.
For decors and other corporate gifts that are meant to be for display, aesthetics is a major factor especially if the corporate gift item bears the company’s name and logo which they often do. Good packaging can augment the price of the gift items and helps improve its over-all sentimental value. These simply display items if pleasingly wrapped in novel gift boxes and well packaged presentation can be more meaningful since it shows additional effort on the part of the company. Other corporate gifts ideas in Singapore include family-oriented gifts such as fruit baskets or home decors for the household. These Singapore corporate gift signifies ‘values’ or ‘virtues’ and valuing of family is obviously a very common value that a company can share with any client, partner or employee.